Viral growth and capturing reach extension
We are seeing pretty amazing numbers in terms of message delivery and throughput to call-to-action with BizGreet over the traditional means of reaching out to customers and prospects. We’ve said it before, personalized video is unmatched at delivering your message efficiently.
But beyond this high performance in delivery to recipients, there’s also another, hidden component at work with BizGreet campaigns that makes it even more effective: Viral Growth.
By crafting a compelling, amazing, entertaining, or exciting message that grasps the audience, or by delivering the message highly personalized through a spokesperson with celebrity appeal (imagine a film celebrity or sports star calling you out by your own name) one can craft an experience that people are eager to share with their friends and family.
Your customers and prospects will spread the word for you.
To put this potential into hard numbers: In a recent BizGreet campaign for a B2C client we measured a 14% growth in unique viewers of the message just through forwards to others!
Enter BizGreet’s new “Tell-A-Friend” feature, which allows you to capture this reach extension and provide a similarly customized experience to any new recipient receiving a forwarded message. Even when passed on to the next friend, your message will keep its personal “punch”.
And with “Tell-A-Friend” viral growth isn’t only measured in an anonymous number of additional views, but you actually capture to who and by whom something is forwarded. Let your customers and prospects help you spread the word.
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About Mark
Co-Founder & Chief Product Officer of StreamVine
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