Think of it as Purgatory for Questionable Leads
Last night I was talking with an advertising exec who was telling me about a Fortune 500 client with a brand we would all recognize. He said that his firm had gone to a lot of trouble to launch a banner ad campaign to generate sales leads. It worked…they brought in thousands and thousands of leads.
However, once the big Fortune 500 company got their leads, they didn’t know what to do with them. They couldn’t easily get them into salesforce.com (I don’t know why). So guess what they did with them? Seriously, pick one:
a) they distributed them to their thousands of salespeople and had each of them make 10-20 phone calls
b) they distributed them to their thousands of salespeople and had each of them send 10-20 e-mails
c) they deleted them
If you selected “a”, you would be wrong. No, “b” is wrong, too.
How prevalent do you think this is? Companies burning perfectly good leads?
I, for one, think it’s far more prevalent than any of us in sales & marketing would like to believe. In my dealings with other large enterprise clients, I have seen over and over that they don’t seem to know what to do with leads. Many times, they simply do nothing.
BizGreet; is built to give companies a second option for leads that might not fit too well into the CRM yet (like salesforce.com), and to keep them out of the recycle bin. Think of BizGreet as a sort of “purgatory” for questionable leads. Are they pure enough for salesforce? Maybe not. Are they worthless enough to be thrown into a heap and burned? I think we all know the answer to that.
With BizGreet, a company can simply upload all of their leads, send everyone a personalized video, and a direct-response call-to-action, and see what happens. Did they watch their video? Maybe that’s a clue that there is moderate interest. Did they click the call-to-action? I’d say they are a candidate for inclusion into the CRM!
BizGreet is a video-based, completely traceable lead management system.
Share this Post!
About Mat
Co-Founder & CEO of StreamVine
Submit Comment