The Texas Tribune: Rick Perry Gets Personal
photo by: Todd Wiseman
Governor Rick Perry’s campaign married politics with personalized marketing this fall when it sent out thousands of customized videos to supporters. Each received a video message with the governor saying the recipient’s first name, followed by a campaign call to action.
Watch the full video at http://www.texastribune.org/stories/2009/dec/09/rick-perry-gets-personal/
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