Old Spice Videos for Everybody!
That’d be awesome, right? I mean, we all want to wake up to see that wonderful mention from Old Spice and a video from the always hilarious, uber-manly Isaiah Mustafa. Well here’s our call out to all the digital marketing agencies of the world: We can make it happen.
Now, the fine folks over at Wieden+Kennedy deserve some serious props for what they did. That idea was nothing short of brilliant. But what if you could take it further? Right now, those videos are done. They aren’t going to change. They might make some more later on, but Guy Kawasaki and Kevin Rose aren’t getting any new messages unless there’s a reprise. But with BizGreet, those videos could be personalized and constantly change for every additional unique viewer.
Let’s talk about some possibilities. Our platform enables videos to change based on who’s watching. We can give them a personalized intro. You can also throw some special ones in there for specific people. Then, depending on their gender they get one of these messages:
Male: Don’t you want to smell like a man? Old Spice Body Wash will make you smell like the manliest manly man that has ever graced this planet.
Female: Don’t you want your man to smell fantastic? Not like some girly man, but like a manly man? Old Spice Body Wash can make your man smell like a man that puts other manly men to shame.
What’s even cooler though is that over time, those messages can change. So maybe they change every week or day or even at random times throughout the day. Can you imagine how effective that’d be to have people constantly watching the videos over and over again hoping to get a new message? Nevermind all the lost productivity (Google we’re looking at you…). You’d have a viral video that people could watch over and over again and get different content every time.
That’d be amazing. There’s no doubt about it. Luckily, we work with lots of digital agencies as resellers, so if you’re interested in trying to top this (or if you W+K folks want to make some magic happen) we can help. Hit us up on the Twitters or give us a few deets about your agency and we’ll get started.
Share this Post!
About Mat
Co-Founder & CEO of StreamVine
Submit Comment