• SXSW Panelists Announced

    16 February, 2011 Parker Blog 0 Comment

    Alright, so we told everyone back in December that our SXSW panel had been accepted. Well, since then, we've been reaching out to some supremely knowledgeable people who can join the fun in discussing personalization. You can see the full panel description here. Here's who will be joining us to discuss non-creepy personalization: Hugo Liu, Chief Scientist at Hunch Jen King, PhD candidate at Stanford Vijay Ravindran, SVP and Chief Digital Officer at ... Read more »

  • Proposing a Personalization Standard

    31 January, 2011 Mat Blog 0 Comment

    We're putting a lot into our research and thinking behind our upcoming SXSWi panel, "How to Personalize Without Being Creepy". I think it's time to get clearer on what we at BizGreet are for and what we are against with regard to viewer privacy, the broader practice of personalization, and consumer rights in general. For starters, you can check out our privacy policy and read a previous blog on this topic. And below ... Read more »

  • Why Personalization Matters

    30 January, 2011 Mat Blog 0 Comment

    Over the last two years, we've spent quite a bit of time monitoring the results of our personalized video ads in A/B testing.  What we've been trying to find out is whether personalization really matters in video advertising. I doubt anyone would be astonished to find out that it does.  Our internal testing has revealed at least a 2x lift in clickthrough rates for video streams that are personalized in some ... Read more »

  • WebM: Why We’re OK With It

    12 January, 2011 Mat Blog 0 Comment

    Web video, up until recently, has not played natively.  It has always required a plugin (like Flash) or a client-side player (like Windows Media Player or QuickTime) to play.  This has all changed with the advent of HTML5, a markup language built for the needs of today's web users.  The new language gives us the ability to embed videos and play them natively, by using a simple embed tag that ... Read more »

  • Everyone Keeps Reinforcing What We’ve Been Saying All Along

    06 January, 2011 Mat Blog 0 Comment

    TechCrunch earlier this week posted Seven Technologies That Will Rock 2011.  And what was #1? Web video on your TV. We, of course, agree.  TV is experiencing a massive shift..."seismic" is accurate, albeit cliche.  Web video is coming to TV, and it will sometime soon become a real and viable alternative to the status quo - cable and satellite.  When that happens, you will suddenly have vastly more options for entertainment and ... Read more »

  • How Will You Watch TV in 2011?

    04 January, 2011 Mat Blog 1 Comment

    Or better yet, on which devices will you watch TV?  And will those devices give you a viewing experience that is solid enough to make you think about ditching your cable or satellite service? The shift from broadcast TV to narrowcast TV has been foretold for some time.  We blogged about it back in July. We actually think there are several phases to this shift, and that there are in fact ... Read more »

  • Our SXSW Panel was Selected!

    16 December, 2010 Parker Blog 0 Comment

    Alright, the secret is out. SXSW has selected our panel for the 2011 interactive conference. We're all really excited about putting this together and the chance to present at one of the best conferences in the world. Our panel is called "How to Personalize without being Creepy," and is going to deal with a lot of the issues around the growing desire to personalize the web. As a bit ... Read more »

  • GOP BizGreet Launched; BizGreet is the Default Landing Tab for Facebook.com/GOP

    08 October, 2010 Mat Blog 0 Comment

    We launched the first of two GOP campaigns today. One of the things we LOVE around here is when our BizGreet tab is set as the default landing tab for a brand's Facebook fan page. You can see the GOP's BizGreet here: http://www.facebook.com/GOP When BizGreet is used over Facebook, we use Facebook user data to customize the streams. In this case, the stream is first customized by viewers name ... Read more »

  • …And Then There Were Ten

    09 September, 2010 Mat Blog 0 Comment

    We just wanted to give a quick post to say congratulations to the PepsiCo10. We met in NY with 19 other companies engaged in media, social marketing, mobile, gaming, and digital video who were selected to pitch to Pepsi brand managers. When it was all said and done, we were not selected in the top 10...we think that perhaps consumer goods brands will need to use BizGreet in ... Read more »

  • GOP to Run BizGreet Campaigns Via Email & Facebook

    01 September, 2010 Mat Blog 0 Comment

    Just a little over a month ago, I met with the digital marketing team at the Republican National Committee in Washington, DC. They loved what we were doing for Governor Perry, and were beginning to think of some great things that they could do with BizGreet on a national scale. Well, today the GOP let us know that they will be running a couple of different campaigns. ... Read more »