• BizGreet is now StreamVine

    15 April, 2011 Mat Blog 0 Comment

    After several months wrangling over what our new name should be, we settled on StreamVine. We felt it was very important to try to encapsulate all that we do today, plus all that we intend to enable in the future. For this, BizGreet just did not work anymore. We originally built BizGreet for ourselves. It was to be a simple, incremental prospecting tool for our marketing agency's own ... Read more »

  • The Personalization Stack

    14 April, 2011 Mark Blog 0 Comment

    Whenever we're out and about explaining what StreamVine does, one of the questions we get most often is "Where do you guys get the data to do it? How do you get the detailed information that allows you to tailor each stream to each viewer?" There isn't really a single answer to that – we've set up StreamVine to allow us to consume any sort of available data about a viewer, ... Read more »

  • SXSW Video Series – Noah Weiss

    11 March, 2011 Parker Blog 0 Comment

    Our video series wraps up today with Noah Weiss from Foursquare. Noah Was the project manager for the recommendations feature on the new foursquare version 3 and discusses here how social information can play a bigger role in personalization. (note: we ran into some problems trying to get a good skype video connection with Noah, so this is audio only.) http://bit.ly/seenocreepy http://austin2011.sched.org/event/00337466a79ef53b2d0dbf91ad8de9a2 http://plancast.com/p/3xex Read more »

  • SXSW Video Series – Jen King

    10 March, 2011 Parker Blog 0 Comment

    Part four of our video interviews is now live. Jen King will be joining our panel to discuss some of the privacy implications of the future of personalization. http://bit.ly/seenocreepy http://austin2011.sched.org/event/00337466a79ef53b2d0dbf91ad8de9a2 http://plancast.com/p/3xex Read more »

  • SXSW Video Series – Vijay Ravindran

    09 March, 2011 Parker Blog 0 Comment

    The third part of our SXSW video series is up today, with a video from Vijay Ravindran, the SVP and Chief Digital Officer at the Washington Post. He talks about some of the trends he sees in personalization and why you should check out the panel. http://bit.ly/seenocreepy http://austin2011.sched.org/event/00337466a79ef53b2d0dbf91ad8de9a2 http://plancast.com/p/3xex Read more »

  • SXSW Video Interviews – Mat Harris

    08 March, 2011 Parker Blog 0 Comment

    Our SXSW video series continues today with our very own Mat Harris. He'll be discussing some of the implications of personalization in the advertising world at the panel next monday. Check back every day this week for a new video. Also, make sure to check out our panel at the following places: http://bit.ly/seenocreepy http://austin2011.sched.org/event/00337466a79ef53b2d0dbf91ad8de9a2 http://plancast.com/p/3xex Read more »

  • TV Ad Targeting Might Be Jumping the Shark

    07 March, 2011 Mat Blog 0 Comment

    WSJ Posted an article today on emerging TV ad targeting practices: http://online.wsj.com/article/SB10001424052748704288304576171251689944350.html ...and not to take anything away from these brave companies who are pioneering TV ad targeting, they might be jumping the shark here. I want to draw your attention to some alarming data gathering tactics that will undoubtedly alarm many Americans who won't see it coming.  It is very discomforting to get a personalized or a targeted ad directed at you ... Read more »

  • SXSW Video Interviews – Hugo Liu

    07 March, 2011 Parker Blog 0 Comment

    SXSW is less than a week away, and our panel is happening soon (next Monday at 9:30 am to be precise). To help get people excited, we'll be putting out video interviews every day this week from each one of our panelists. First up, Hugo Liu from Hunch. Check back every day this week for a new video. Also, make sure to check out our panel at the following places: http://bit.ly/seenocreepy http://austin2011.sched.org/event/00337466a79ef53b2d0dbf91ad8de9a2 ... Read more »

  • Oh, Yeah Baby – BizGreet Throwdown: Calling All Ad Agencies @ SXSW

    06 March, 2011 Mat Blog 0 Comment

    Does your CD Have What It Takes? This rawks hard. Keeping it short and simple...here we go: We're looking for ad agency creative directors who have experience with creative optimization and/or are looking to try our video personalization platform before pitching it to your own clients. It's hard to describe BizGreet to your clients without showing them some compelling examples.  Our own examples aren't good enough because they weren't made by someone ... Read more »

  • SXSW Panel – How to Personalize Without Being Creepy

    03 March, 2011 Mat Blog 0 Comment

    Join Us at SXSW for How to Personalize Without Being Creepy Ballroom B, Austin Convention Center · Monday, March 14, 2011, 9:30am SXSW Schedule Find Us on Plancast After seeing the backlash over Instant Personalization from Facebook, many people have been nervous to approach the subject. But invariably, as we move forward into an increasingly data-driven society, personalization will need to become a larger and larger part of how we ... Read more »