10 Takeaways from SXSW Interactive
BizGreet sent Kelly, Parker and Brian to South by Southwest interactive this year, and we heard lots of great insights from a variety of people. Here’s our top ten:
1. Engage with your customers. Interact, don’t spam them – Dharmesh Shah (twitter)
2. Use the right tools to meet the needs and connect with your audience – Julie Blitzer (twitter)
3. Businesses have to evolve to a many to many model that enables lots of people to talk about you – Dharmesh Shah (twitter)
4. Have a plan – how much time does it take to do a task with social media – Christopher Doorley (twitter)
5. Brand fiction is big on twitter – Helen Klein Ross (twitter) AKA Betty Draper (twitter)
6. Tablet versions of magazines are going to be really cool – Jeremy Clark (twitter) and Scott Dadich (twitter)
7. Check out the My.BarackObama.com site, even if you haven’t caught the fever
8. You can’t scale caring – Gary Vaynerchuk (twitter)
9. Privacy matters – Danah Boyd (twitter)
10. Openness as a survival strategy – Evan Williams (twitter)
Bonus takeaway: If  Gary Vaynerchuck says he won’t curse at his talk, It doesn’t mean much.




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